Custom Creation. Emmas Wardrobe.

When the stylish design eye of  Emma Hawkins combines with the skilled and quality workmanship of ICM Geelong the results are sophisticated and practical, writes Suzie Coffey, GT Magazine.


Cabinetmakers Geelong Emma Hawkins - HeadshotHOME storage – it’s the one thing we can seemly never have too much of. And Emma Hawkins agrees.

But when it comes to updating this most important of home cabinetry,  it seems combining good design with practical solutions is a key to achieving a successful outcome.

For Emma Hawkins, a leading identity in Geelong style stakes, the recent decision to install a new master bedroom wardrobe proved to be a master stroke in terms of how the space functions.

While her first undertaking was to convince her husband, Cats forward Tom Hawkins, of the importance of accessible storage, she said there was much to consider to ensure any updates would be both practical and stylish.

“Tom didn’t think this was a vital change,” Emma says. “However our storage was becoming a huge issue and I was so sick of never being  able to see my clothes properly.

“I knew I would never win the battle of convincing Tom to do a whole Reno and to be honest I understood if I could be creative we would survive without one.

“We have a very large bedroom and additional storage elsewhere for jackets, so I believed that with the right design and cabinet maker, I could create a wardrobe to suit both our needs.”

Emma collaborated with ICM Geelong a group of cabinet makers and related supplies from across the region who have joined forces to promote the skills and quality workmanship of the local cabinet making industry.

“I needed to make sure two boxes were ticked,” Emma says on her decision to work with ICM Geelong.

“We like to use local businesses so that box was definitely ticked, I also prefer when everything is custom and not pre-designed or pre-made.”

Together they came up with a design which matched Emma’s keen eye for design with features customised to suit the couple’s needs.

The new installation is the same size as the previous wardrobe but the us of space has been optimised, as has the aesthetic.

Shaker style cabinetry (Laminex) painted in Dulux White on White Satin finish was chosen for it’s simplicity, the generously sized cabinetry running the length of the master bedroom.

Kethy handles in walnut with brass feet give the wardrobe a sophisticated element, the use of timber working in well with Emma and Tom’s rural surrounds and automatic LED lighting is a practical addition to the installation.

“From choosing the design, colour and style, we had an input every step of the way,” Emma says.  Even the little things … such as extra hanging space rather than shelves, tie and a belt rack for Tom, his and her jewelry drawers.

“Our wardrobe was manufactured offside in Geelong and then installed in no longer than half a day. I couldn’t believe it.”

The master wardrobe installation has since inspired Emma to update the suite with a new paint colour,  and has given her the motivation to continue with other home improvements.

“I now have a huge urge to do every other wardrobe in the house. Tom is not so thrilled with this thought however,”  she says jokingly.

ICM Geelong works across a broad range of home improvement projects.  In addition to kitchen and bathroom installations, the company’s affiliated cabinet makers can custom-make and fit desks, entertainment units beds, bookcase and wine racks at competitive price.




As seen in Geelong’s GT Magazine, March 9, 2019. Images Monica Berry.


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